DAZN Partners With Predictstreet Ahead Of FIFA World Cup

(AsiaGameHub) –   Sports entertainment leader DAZN has announced a new collaboration with the emerging prediction market platform ADI Predictstreet. This strategic alliance is timed to coincide with the FIFA World Cup and will enrich the DAZN viewing experience by incorporating sports predictions directly into its live streams.

DAZN Integrates ADI Predictstreet into Its Platform

Under the terms of the deal, ADI Predictstreet will serve as the official prediction market partner for DAZN during the FIFA World Cup 2026. The collaboration aims to create innovative fan experiences throughout the upcoming global soccer spectacle.

In its announcement, DAZN stated the partnership seeks to “ deliver a new era of interactive engagement to fans around the world.” Consequently, ADI Predictstreet will be integrated into the DAZN platform, bolstering its ecosystem of sports streaming, betting, and FanZone features.

Leveraging its status as a premier sports entertainment service, DAZN will offer ADI Predictstreet significant distribution potential. Predictive content will be woven into the overall fan experience before, during, and after live matches. This will give viewers numerous chances to follow projected odds and potentially place their own forecasts.

Integrated directly within DAZN’s live broadcasts, ADI Predictstreet will facilitate interactive prompts, live sentiment analysis, and dynamic prediction features connected to major sporting events.

DAZN statement

DAZN further explained that ADI Predictstreet is a novel forecasting market specially trained on official FIFA data. This gives it a dedicated soccer focus, enabling fans to make predictions on a range of game-related topics such as final scores, tournament stats, and standout performers.

The Partnership Will Turn Viewers Into Participants

Shay Segev, CEO of DAZN Group, stressed his company’s commitment to transforming sports entertainment through deeper immersion and interactivity. Therefore, partnering with ADI Predictstreet was an obvious choice, as it enables DAZN to incorporate real-time predictions seamlessly into its streams.

Using the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership represents a significant leap forward in the way fans engage with sports.

Shay Segev, CEO, DAZN Group

DAZN noted that the partnership’s scope will not be limited to the World Cup but will also include its premium roster of sports content.

Dimitrios Psarrakis, CEO of Predictstreet, also expressed enthusiasm for the deal, calling it a “ defining moment in how audiences will experience sport.” He explained that combining DAZN’s extensive audience with ADI Predictstreet’s instant interactive capabilities will transform passive viewers into engaged participants.

This is more than just an advancement in engagement; it is the establishment of an entirely new category where technology, collective insight, and worldwide events converge on a massive scale.

Dimitrios Psarrakis, CEO, ADI Predictstreet

This marks another partnership for DAZN in the prediction market sector. The company also formed an alliance earlier this year with Polymarket, a leading firm in this field.