NEW YORK, May 30, 2025 – (ACN Newswire via SeaPRwire.com) – In proprietary trading, success is often measured in percentages and profit curves. But behind every chart is a human being, and according to Hola Prime, one of the fastest-growing prop firms globally, that human element is the most overlooked edge in trading.
To address this critical gap, Hola Prime has launched a new Performance Coaching Initiative, bringing psychological resilience, discipline, and emotional intelligence to the forefront of trader development. The firm has onboarded two accomplished professionals – Lara Leon and Stanislava Puac Jovanovic – and aims to solve what the firm calls “ the #1 barrier to consistent trader performance: the mind.”
“ We’ve funded traders all around the globe, and the pattern is clear – strategy alone doesn’t make you consistent. Psychology does,” said Somesh Kapuria, CEO of Hola Prime. “ Our Performance Coaching Initiative is built to tackle that challenge head-on.”
Prop firms often compete on speed, funding, and payouts. But Hola Prime is betting that the next evolution of trading support won’t be just financial – it will be behavioral.
Whether it’s FOMO, overtrading, revenge trading, or the inability to recover after a loss, psychological missteps are responsible for more failed trading careers than poor technical knowledge. Despite this, few firms invest in helping traders build emotional resilience, daily structure, and self-awareness.
Hola Prime’s new program is designed to fill that void, offering one-on-one performance coaching, guided psychological routines, and mindset-focused support for its funded traders. The goal is not short-term motivation, but long-term, measurable consistency.
Globally Renowned Performance Coaches
To drive the initiative, Hola Prime has onboarded:
- Lara Leon, a performance coach with over a decade of experience in psychology and active trading. A psychotherapist by training and a trader by passion, Lara blends cognitive insight with technical market expertise – covering order flow, volume profiles, and multi-timeframe analysis. Her coaching focuses on building internal discipline, trade journaling, and walking through emotional pitfalls with clarity and structure.
- Stanislava Puac Jovanovic, a psychologist and life coach with over 15 years of experience across education, coaching, and systemic psychotherapy. Certified in CBT, REBT, assertive communication, mindfulness, and NLP, she brings a holistic understanding of emotional regulation, stress management, and performance psychology – tools essential for thriving in high-pressure trading environments.
Both coaches will offer traders structured frameworks to improve risk management, build sustainable habits, and enhance decision-making under stress.
This initiative marks a shift in how prop firms support their traders – not just with capital, but with cognitive and emotional infrastructure.
For Hola Prime, performance coaching is not an add-on – it’s a foundational investment in trader longevity. At a time when retail traders face increased market volatility, higher expectations, and rapid information flow, support is more essential than ever.
“ The future of prop trading belongs to firms that understand one truth,” said Kapuria. “ The edge isn’t just in the market. It’s in the mind.”
Social Links
Instagram: https://www.instagram.com/holaprime_global/
YouTube: https://www.youtube.com/channel/UCtVEJa1Ml132Be7tnk-DjeQ
LinkedIn: https://www.linkedin.com/company/hola-prime/?viewAsMember=true
X: https://x.com/HolaPrimeGlobal
Discord: https://discord.gg/TJ7TcHPXBf
Quora: https://www.quora.com/profile/HolaPrime/
Reddit: https://www.reddit.com/user/HolaPrime/
Medium: https://medium.com/@social_46267
Media Contact
Company: Hola Prime
Contact: Media Team
Website: https://holaprime.com/
SOURCE: Hola Prime
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